Hi, I’m Amnon.
I coach CEOs and business leaders, working closely and intensively, using a program based on 40 years of experience as a manager, entrepreneur and coach. I am a long-distance runner, and view courage, effort and persistence as my highest values. This is true for the entire range of my experience, ranging from the many years of my management career to my home and loving family, without which, my life would not be complete.  As of today, I have worked with more than 400 CEOs and senior managers.

Why CEOs?

My decision to focus on CEO coaching stemmed from my deep passion to assist, instruct and offer a helping hand to those situated in the most influential positions. The more I worked with the highest-ranking executives, the more I realized that working with CEOs has the most fundamental and direct influence on the growth of the entire organization. Moreover, I discovered that even though the CEO holds the most demanding and challenging position in their organization, most enter their position possessing considerable knowledge, but lacking preparation and support that could empower them.

For years now, I have devoted myself to exceptional people who want not only to reach the summit but also to enjoy the view from above, stress-free. These are the people whose hands are on the steering wheel, but who also value experienced navigation tools that can successfully help them maneuver around corners and turns, instill confidence and remove obstacles from their way.

I’ve been there. I am well acquainted with the feeling of being alone at the top, the heavy weight of responsibility, the need to measure up to expectations, to produce measurable results, to be productive and creative, but not take too many risks. I have had an intensive and challenging career, replete with a variety of growth, crisis and recovery situations, starting with the important milestone breakup of the Bezek monopoly (the 073 area code is of my doing), and including mergers, restructuring and the handling of major bankruptcies. My path has not always been easy or untroubled. However, the marathon runner in me knew that muscles only grow in response to exertion. I worked hard to stretch and expand my potential and I succeeded in rising from each situation, each time a little more competent, strong, and wise. As in a marathon, I learned “to run with my heart.” To point in the direction in which I wanted to advance, to distribute my workload wisely, to navigate through challenges, to face obstacles, and to progress in a balanced and sensible manner. And mainly to pay attention and breathe deeply. To develop “CEO muscles”.